Built from Figma.
Pixel-perfect. Zero bloat.
Built to convert.
Generic themes are built for everyone, which means they're optimised for no one. We build custom Shopify themes in Liquid and vanilla JS — lightweight, fast, and architected around your specific products and conversion goals.
A theme you didn't build
is a ceiling you didn't choose.
Generic themes hit a ceiling
Starter themes are built for the average store. The moment your product catalogue, UX flow, or brand identity diverges from average, you're fighting the theme instead of building on it.
App-stacked themes collapse under load
Each installed app patches code onto code you don't own. The result is conflicting CSS, render-blocking scripts, and a store that becomes harder to maintain with every update.
Slow themes destroy paid media ROI
A 7-second mobile load on a theme you didn't build means every Meta and Google ad sends traffic to a broken experience. You're paying to lose customers.
No custom cart or upsell logic
Pre-built themes don't support custom cart drawers, conditional upsell logic, or loyalty-tier-based pricing without heavyweight apps that slow you down further.
Architecture before aesthetics.
Performance before launch.
Discovery & Architecture
We map your product catalogue, revenue goals, and UX requirements before writing a single line. Every section is designed with a performance budget from day one.
Figma to Liquid Build
We convert your designs into clean, semantic Liquid with vanilla JS. No React, no framework overhead — just fast, maintainable code that runs exactly as built.
Custom Cart & Conversion Logic
Cart drawer, upsell recommendations, free-shipping progress bars, one-click add-to-cart — built custom in ~4KB of JS, no app dependency required.
Performance QA & Handoff
We test against your performance budget on real mobile hardware before handoff. LCP, CLS, TBT. You get documented code, not a black box.
Everything built.
Nothing handed off half-done.
Every theme build includes the full conversion infrastructure — not just the visual layer. Cart, upsells, performance, and documentation are all part of the deliverable.
Get a Build ProposalBerlin DTC brand: rebuilt from scratch.
+22% CVR. −84% JS payload.
A streetwear brand scaling from €200k to €1M ARR had a 74% checkout drop-off and a 7.2s LCP on mobile — caused by a heavily patched free theme running 2.1MB of conflicting JavaScript. We rebuilt the architecture from scratch: custom Liquid, vanilla JS cart drawer, upsell engine via metafields, and Klaviyo integration. JS payload dropped to 340KB.
Read the full case studyCustom Theme Build