Fashion & Apparel
Apparel Brand.
Berlin, DE
Custom ThemeKlaviyo IntegrationCRO
Location
Berlin, DE
Year
2024
Industry
Fashion & Apparel
Services
Custom Theme, Klaviyo Integration
+22%CVR Lift
−3sLCP
+18%AOV
−31%Checkout Drop-off
+€12kEmail Rev. (M1)
−84%JS Payload
The ChallengeWhat was
What was
broken, and why.
Core Problem
What We DidThe execution,
The execution,
step by step.
Every decision documented. Every fix traceable. This is exactly what we did and why.
01
02
03
04
The ResultsMeasured before.
Measured before.
Measured after.
Always.
+22%CVR Lift
−3sLCP
+18%AOV
−31%Checkout Drop-off
+€12kEmail Rev. (M1)
−84%JS Payload
Before vs. AfterThe numbers,
The numbers,
side by side.
MetricBeforeAfter
LCP (Mobile)7.2s4.2s
JS Payload2.1MB340KB
Checkout Drop-off74%43%
Conversion RateBaseline+22%
Average Order ValueBaseline+18%
What We LearnedThree things every
Three things every
store owner should know.
01
02
03
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Founder
Apparel Brand, Berlin
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