Work/Skincare DTC
Beauty & Wellness

Skincare DTC.
London, UK

Mobile CROEmail FlowsCustom ThemeKlaviyo

Location

London, UK

Year

2024

Industry

Beauty & Wellness

Services

Mobile CRO, Email Flows

+41%Email Revenue
−68%Cart Abandonment
4.2×ROAS
+29%Repeat Purchase
+4.2kList Growth (60d)
+55%Mobile CVR
The Challenge

What was
broken, and why.

Core Problem

What We Did

The execution,
step by step.

Every decision documented. Every fix traceable. This is exactly what we did and why.

01

02

03

04

The Results

Measured before.
Measured after.
Always.

+41%Email Revenue
−68%Cart Abandonment
4.2×ROAS
+29%Repeat Purchase
+4.2kList Growth (60d)
+55%Mobile CVR
Before vs. After

The numbers,
side by side.

MetricBeforeAfter
Mobile Checkout Abandonment68%~22%
Email Subscribers04,200
ROAS (Meta Ads)1.4×4.2×
Repeat Purchase Rate11%29%
Mobile CVRBaseline+55%
What We Learned

Three things every
store owner should know.

01

02

03

""

Co-Founder

Skincare DTC, London

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